![]() ![]() “We have rebranded our go-to-market across the 260 local communities where we do have a printed local newspaper, but also all of the digital media assets, as LOCALiQ ,” said Gentzel.īy fusing trust with tech, LOCALiQ has become a one-stop-agency for local businesses, he said. ![]() Today, he said, Gannett has effectively rebranded its offerings and has added to its capabilities, transforming itself from a newspaper company to a true digital media agency. Thus began Gannett’s year-long journey of discovery, perception change and skill development, said Kevin Gentzel, the company’s Chief Revenue Officer, during WAN-IFRA’s recent Digital Media India 2021. Selling advertising alone wasn’t enough the company needed to transform into a true marketing partner. This prompted the team to rethink how they could change the perception about who they were as a company and who they could be as a partner to local businesses. Often, they got the same reply – why would anyone buy digital marketing solutions from a newspaper company? As part of the process, its team regularly asked salespeople from potential companies what they would say to clients who were considering working with Gannett or other local media companies. ![]() About five or six years ago, Gannett, the largest newspaper publishing company in the US, was looking for digital marketing and media solutions providers to acquire. ![]()
0 Comments
Leave a Reply. |